As a new entrepreneur, you'll need more than good products to grow your business. It's also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers. On Thursday, Nov. 17 at noon, Google digital coach Vicente Pimienta will lead part two of this workshop about the last stages of the customer journey from purchase to advocacy.

In this session, we will cover how to:

• Convert customers with the right content and an easy checkout process
• Build loyalty and advocacy with online reviews and referral programs

*Everyone involved with the promotion of your business should attend.

Attendees must RSVP in advance.