As a new entrepreneur, you'll need more than good products to grow your business. It's also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers. On Thursday, Nov. 3 at noon, Google digital coach Vicente Pimienta will lead part one of this workshop, which will focus on teaching you how to successfully market to your customers.

In this session, we will cover how to:

• Create a compelling brand
• Define the right audience for your business
• Shape the customer journey from awareness to consideration

*Everyone involved with the promotion of your business should attend.

Attendees must RSVP in advance.